Ootsider
We worked with the Ootsider team to develop and refine their digital presence. Focusing on visual clarity, strong storytelling, and an e-commerce experience that reflects their values.
Web Design & SEO
A custom website, designed to feel more like an experience, than a standard e-commerce platform.
We created a bespoke layout for Ootsider using unique sections, visual assets, and interactive elements that guide users through the brand’s mission, products, and social impact in a clear and engaging way.
The site combines a simple, intuitive user experience with strong storytelling. The custom header video sets the tone from the first interaction.
Layout and navigation were carefully considered to reduce friction, encourage exploration, and support conversions, while maintaining a clean, accessible structure across the site.
Product Photography
We carried out a full product photography shoot to support Ootsider’s online store and wider marketing.
Each colourway was photographed on models in our studio using a clean, white backdrop, ensuring consistency across the range and a clear focus on the product.
To increase flexibility across the website, we carefully cut out each model and garment, creating modular assets that could be reused across different layouts, campaigns, and sections of the site. This approach allowed the imagery to adapt easily as the website evolved.
In addition to the physical shoot, we produced a small number of colour mock-ups in Photoshop. These were used to visualise alternative colourways prior to production, giving the client a clear reference for how the final products could look across the range.
Printed Materials
Alongside the digital work, we designed a series of printed flyers to support Ootsider’s pop-up events and in-person outreach.
The materials were created to clearly communicate the brand’s social mission, explain how the initiative works, and visually align with the outdoor lifestyle aesthetic across the wider project.
A restrained colour palette was paired with a single, bold pop of colour taken from the product range, allowing the materials to stand out in busy environments while remaining consistent with the wider brand. Editorial-style layouts, strong typography, and clear hierarchy were used to guide the reader, balancing impact with clarity and making the information easy to absorb at a glance.
Video & Documentary
Across the campaign, video was an important tool for helping audiences understand the mission and connect with the people behind it.
The central piece of this work was a documentary created for Ootsider’s Mission to 300 campaign — a narrative film capturing a pivotal year in the journey to donate 300 sleeping coats to people experiencing rough sleeping across the UK. This project brought the brand’s purpose into focus and gave audiences a genuine, empathetic window into the impact of the initiative.
Alongside the documentary, we created a suite of shorter video assets for social platforms and campaign use. These helped extend the reach of the story, amplifying key moments and supporting ongoing engagement with the Ootsider community.
