A motion graphic is often an extended format of your logo. It can be used as intro or an outro for a commmercial video or as a stnadalone graphic on a website etc to really grab attention.
This motion graphic explains the companies history. The battering of the rams at the beginning symbolises the the company being founded in 1740. Which makes it the oldest independent publisher. Then the ship symbolises the maritime publications aspect. Both companies merge together to make Witherby Publishing Group.
We interviewed the CEO of the company along with other staff as well as also visiting the building during various stages to document the process.
Lothian Homes